It is said that anybody that fails to plan is definitely planning
to fail. Planning is critical to success in any endeavour, especially
business. Beyond everything, the plan must also be result-oriented,
which is the focus of this text entitled "Writing Business Plans That
Get Results" with the subtitle "A Step-by-Step Guide" written by Michael
O'Donnell. O'Donnell is a business consultant with the Promersberger
Company in Fargo, North Dakota and specialises in developing marketing
plans for the firm's clients.
As a staff member of the Centre for
Innovation and Business Development at the University of North Dakota,
he worked with inventors and entrepreneurs on a daily basis.
According
to O'Donnell, this text will show you how to create a business plan
that works. He adds that the text will guide you on what to include in
each section of your plan, the most efficient ways to evaluate your
company's products or services, marketing strategies, organisational
structure, plans to achieve goals, competitors' strengths and
weaknesses, etc.
The author says since a business plan is used for
many purposes, that is, as a development tool, a management and
planning guide, a mission statement, a sales document, etc., and is read
by several different audiences, you need to tailor each part to the
various needs of bankers, venture capitalists, partners, suppliers,
accountants, etc.
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