"Good to Great" is a best-selling book written by business guru,
Jim Collins. He summarizes the research compiled by his team of twenty
people who spent five years studying 11 companies that posted
exceptional results over a fifteen year period. These companies
achieved exceptional growth rates and stock performance. The research
attempts to distill how these 11 companies went from "good to great."
What they found were seven common characteristics:
Leadership:
The best performing companies are led by humble but driven leaders.
Despite their lower profile style they are tenacious about the
performance of their organizations. Collins refers to this style as
"level 5" leadership style, and unlike the traditional charismatic
leaders, level 5 leaders are reserved but tenacious at the same time.
The right people:
Collins describes getting the right people with the right skills on the
team as "First Who, Then What." Alternatively he says, "Get the right
people on the bus, then figure out where to go." So, the first priority
of leaders at successful companies is to make sure that they have the
right people in key positions.
Facing Reality:
Leaders of successful enterprises also "confront the brutal facts" of
their situation. They are honest about what's working and what is not;
furthermore, they don't sugar-coat their situation or the operating
environment. Even when the news is bad, they face reality because they
know that this is the only way that they can ultimately make realistic
plans to move forward.
Hedgehog Concept: The
hedgehog concept is a simple but core concept for these successful
companies. Just like the animal from which then concept's name is
derived, these leaders put their heads down and push ahead with an
intense effort. Their companies focus on a few simple goals: How they
make money; What they are best in the world at doing; and What motivates
them to succeed.
Discipline: The leaders of
these companies instill a high level of discipline into their
organizational culture. Discipline helps to focus effort and leverage
resources.
Technology: These companies use
technology to help accelerate their growth. Technology is a way to
leverage resources to achieve their objectives. In military parlance,
technology would be termed a "force multiplier."
The Flywheel:
The flywheel refers to the concept of "success breeds success." As
these organizations become more successful, then their growth begins to
compound just like the momentum of a flywheel.
As with all similar
studies of high performing organizations, over time, some of the target
companies trip and fall. It is difficult to maintain exceptional
performance over an extended period of time. The original study was
completed in 2001, and since then some of these companies have run into
problems, including Circuit City and Fannie Mae among them.
Nevertheless, these seven principles are still important characteristics
that are found in many successful organizations, and leaders who wish
to grow their companies would be wise to consider them as they develop
their own vision for the future.
Leonard Kloeber is an author and leadership consultant. He has
extensive leadership experience as business executive and as a military
officer. He has been a hands-on leader in a variety of organizations
large and small. Most recently he was a human resources executive for a
Fortune 100 company. His book - Victory Principles, Leadership Lessons
from D-Day - illustrates seven bedrock leadership principles that all
successful
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